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Relevance and Authority in SEO

An understanding of how important search engines considers Relevance and Authority will aid our quest towards improving these factors which ultimately will lead to better exposure on search engine results and of course more visitors to the pages of our website.

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Why SEO is important for any serious business

A large part of SEO as it is today is basically focused on Keywords, Links, optimization and content. It is becoming clearer that Google algorithms are being designed and redesigned to think more like we do, they are focusing on understanding semantics, machine learning, patterns and connections and also user experience is becoming a factor.

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