An understanding of how important search engines considers Relevance and Authority will aid our quest towards improving these factors which ultimately will lead to better exposure on search engine results and of course more visitors to the pages of our website.

Search is undoubtedly the gateway to just about everything you do on the web. The hungry guys turn to a search engine to find the best restaurants around them and read reviews, if we are in the market for a product or service we research it on the web and with the explosion of mobile devices, we are no longer limited so people are searching for your products and/or services daily, but the real question is would they find you on the search result?

In simple terms, SEO is focused on more exposure in search engine results which will ultimately lead to more visitors finding you and going to your website or place of business for all the right reasons. In order to understand how this improvement will affect search engine results, let’s rewind a bit and think about the goals of search engines themselves.

Search are basically trying to understand all the contents on the internet and deliver relevant and authoritative contents for every search based on any phrase the user might be searching for.

Lets’s talk relevance for a minute, if a user searches for Lekki Hotels for instance, search engines wants to show a list of results that are relevant to the search phrase “Lekki Hotels” by analyzing the contents of all the web pages they have ever visited and picked out the pages they believe are the most relevant to the search phrase. They determined by a lot of factors which include how contents are written and implemented in code as well as how other websites around the web are linking to you.

All this is stuffed into a very big and complex and very proprietary algorithm, at the end of the day, a search engine is able to display search results in order of relevancy to the search phrase in the fraction of a second.

It is very important that this is understood because search engines make a very clear distinction between contents for Lekki hotels and other phrases like Lekki resorts and Lekki restaurants. They are able to understand quite a bit about semantic and thematic connections between words and concepts. which is why a search for dog seller might display results about a website promoting dog food and accessories because it is also relevant.

The other factor that influences Search Engine exposure is Authority. on the internet which is considered a lawless banana republic where anybody can throw anything around, can your website be trusted to provide authentic information? Search engine evaluate your trustworthiness by evaluating what other websites think of you, this is measured by the number of links out there pointing to your websites, you can think of these links as a vote on the internet, a link pointing to your website is basically saying “I trust your content enough that I am willing to reference your page and send traffic to your site”. Let me emphatically point out that this is not a popularity contest where you try to gather a lot of votes on the Internet, Search engines have safeguards in place to prevent this kind of abuse and instead places emphasis on the quality of the links, for example a search engine will trust a link more if it comes from an industry related website like a non-profit, leading blog or a government agency that is involved in your field of work. A link coming from a one-month-old site that has nothing to do with your line of business is considered almost worthless, from a search engines’ perspective, some links are more effective than others. You can think of this as a democratic system where some votes are worth more than others.

An understanding of how important search engines considers Relevance and Authority will aid our quest towards improving these factors which ultimately will lead to better exposure on search engine results and of course more visitors to the pages of our website.